1. Briefing
You share your product, audience, tone, and target markets.
We align on what “protectable” means for your category.
2. Name creation
We work closely with your team to set the naming direction and registration targets.
We factor in cross-market trademark realities so every candidate is distinctive, strategically sound, and registration-ready.
3. Risk screening
We iterate through a structured review loop to refine and shortlist names that match your criteria and show low registration risk. In this stage our legal firm partners are engaged to make sure the considerations are reliable.
This reduces avoidable rework, delays, and costly late-stage changes.
4. Selection of brand name
Based on the screening results, we shortlist high-priority names.
We then select the final nominee through a balanced review with your decision-makers and our team.
5. Registration proposal
After you select the final name, we work with trusted local trademark counsel in your target markets to prepare a clear breakdown of official fees and filing costs.
Our network gives you access to experienced attorneys with competitive pricing.
6. Brand Registration
After you approve the registration proposal, we begin the filing process.
Government fees are paid directly by your company to the relevant IP offices, and we invoice only our coordination and administration fees.