Case Studies
Every client below came to us with a name they loved. We made sure they could actually keep it.
A Berlin SaaS startup avoided a forced rebrand that would have cost €280,000
The Situation
A B2B SaaS founder had spent 14 months building under a name they loved. Eight weeks before a Series A close, their investor's legal team flagged a potential trademark conflict in Germany and the Netherlands.
What We Did
We ran a full trademark conflict screen across their 6 target EU markets and found 2 conflicting registrations. Within 3 weeks we developed 8 alternative name options with clear registration routes in all 6 markets.
The Result
They launched under a new name with a confirmed registration path. Series A closed on schedule. Legal counsel estimated a post-launch rebrand would have cost €280,000 and delayed launch by 6–9 months.
"We thought we'd done everything right. BrandProof showed us exactly where we were exposed — before it became a crisis."— Co-founder, B2B SaaS · Berlin
A Dubai consumer brand launched in 12 markets simultaneously — without a single conflict
The Situation
A premium lifestyle brand in Dubai wanted to launch across the GCC, UK, and 7 EU markets at once. They had a name, a logo, and €60,000 already invested in packaging design.
What We Did
We screened their name across all 12 markets and 3 trademark classes. We identified a partial conflict in one EU market and adjusted the filing strategy for two others. Delivered a filing-ready shortlist.
The Result
The brand launched on schedule across all 12 markets. Trademark applications filed within 30 days. Zero conflicts post-launch. The €60,000 packaging investment was fully protected.
"Other consultants told us to just file and see what happens. BrandProof gave us certainty before we spent another euro."— Founder, Premium Lifestyle Brand · Dubai
A fintech founder caught a conflict 3 days before announcing their rebrand publicly
The Situation
A fintech startup was rebranding after a pivot. Launch event booked, PR campaign ready, new name chosen. A founder friend recommended a last-minute risk scan before going public.
What We Did
We ran our Fast Risk Scan in 48 hours. We found a registered trademark in their primary market — held by a well-funded competitor — that would have triggered immediate legal action. Three safe alternatives delivered by end of week.
The Result
The launch event happened on schedule under a new name. The original would have resulted in a cease-and-desist within weeks. Legal defense costs estimated at €80,000–€150,000 minimum.
"I nearly announced the wrong name to 3,000 people. The €3,490 I paid BrandProof might be the best money I've ever spent."— CEO, Fintech Startup · Amsterdam
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